Stephanie's Political Arena

Critiques and Perspectives on National Politics and More

Revolutionary Socializing through Social Media

with 4 comments

California Institute of Technology

Yikes!  Now that I’ve emerged from my Easter turkey and ham-induced coma I’ve realized I’m a bit late in writing up a new post!  For those of you who celebrate Easter, I hope you all had as enjoyable of a holiday weekend as I did, and were able to socialize with family members and good friends.

Speaking of socializing, where on earth would we be today without the incredible resourcefulness of social media?  Have you ever wondered what happened to the Homecoming King or the Prom Queen you graduated high school with 20 years ago?  You’ll likely find their life stories and recent photos on Facebook.  Do you have super-exciting and urgent news to share with all of your friends and family but can’t decide who to call first?  Just post a “tweet” on Twitter and tell everyone at the same time.

The job-hunters and serious networking professionals (or professional networkers?) among us can appreciate the value of having a LinkedIn account, writers can hone their skills (or put forth a good effort) on blog sites such as the incredibly amazing WordPress, aspiring actors and singers are taking their talents to the YouTube wireless waves, aspiring models can showcase their potential on Model Mayhem, and the list goes on.  It’s a phenomenon that has truly transformed our society and made it even easier to keep in touch and/or market yourself.

 In writing a story about how social media is revolutionizing the political arena, particularly the campaign trail, I came across Social Media Examiner through a random Google search.  “Your guide to the social media jungle,” founder and Executive Editor Michael Stelzner created Social Media Examiner as a one-stop-shop for businesses to learn more about marketing their products and services through social media.  From Facebook, to Twitter, to LinkedIn, to YouTube, businesses will have free access to valuable tools that will help generate more brand awareness and increase sales.

Businesses that have used Social Media Examiner posted positive results on the site.  One business generated $300,000 in software sales in one weekend, a horse racetrack managed to increase attendance at a race by 27,000, and – my personal, biased favorite – Cold Stone Creamery credits social media with its ability to grow to 1,459 locations in the U.S. and 16 other countries.  Sweet!

That’s just the business world.  Imagine the effects of social media on the political world…

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Written by Stephanie

April 27, 2011 at 4:37 am

4 Responses

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  1. Hah, just went to check out Social Media Examiner based on your post and was reading about all these new apps that are using geolocation–Foursquare being the forerunner. Kind of fits in with what I just wrote about…i.e., how scientists are making use of social media and citizen-generated input to further their efforts too. I guess you can add science to your list along with business and politics!

    Tim Oleson

    April 27, 2011 at 7:58 pm

    • Haha! Science had been added to the list! 🙂 I’m glad you enjoyed the site – I found it to be very interesting myself and what a neat idea for businesses owners and scientists to use this in enhancing their social media skills!

      Stephanie

      May 10, 2011 at 2:20 am

  2. You can also add non-profits and issue campaigns to the list. I wrote an article last year about the influence of social networking on nonprofit work. It makes me wonder how we got any work done before the Internet. (I know it happened, but it seems people nowadays would be rendered paralyzed without it).

    Jenny S

    May 2, 2011 at 12:39 am

    • Done! Non-profits and issue campaigns have been added to the ever-growing list! 🙂 Yes, I really don’t know how we would cope today without the internet. In fact, when I was home for Easter, my cousins and I were thinking back on our grade school days and how cool it was to play Oregon Trail on the old Apple computers. We’ve come a looong way!

      Stephanie

      May 10, 2011 at 2:22 am


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